In the fast-paced realm of modern business, the expertise in commercial modelling is a linchpin for senior leaders navigating financial stability and market success. Authored by Matthew Aubin, this guide delves into the transformative role of data and artificial intelligence (AI) in commercial modelling, equipping senior leaders with vital insights for effective decision-making. … Read More

Key opinion leaders (KOLs) are esteemed medical experts who have an important role in pharmaceutical companies. As medical science becomes more complex and the demand for niche products and treatments grows, KOLs are set to play an even more important role at each stage of the drug lifecycle. This whitepaper focuses on the key attributes of KOLs, their motivations and expectations and how pharma companies must adopt a comprehensive strategy to identify and engage with KOLs in the long term. … Read More

For the already overburdened healthcare system, video consultations could prove to be a reliable, convenient and cost-effective solution to bridge the gap in healthcare availability for various patient segments.This paper highlights the current stresses and challenges faced by telemedicine as a practice, proposes opportunities for value-driven change, discusses benefits for both healthcare personnel and patients and presents options for a way forward. … Read More