A recent report by Deloitte revealed that more than 36% of biopharma products fail to meet market expectations, mostly due to inadequate targeting.
For every prescriber targeting strategy, measuring the impact and effectiveness of messaging through various channels is very important to measure the ROI of various channels for effective promotional activities. A few questions that we answer through our effectiveness measurement exercise are:
- Are you realizing the right value from your marketing spend?
- Is your HCP targeting strategy working across channels?
- Do you know which messaging channels are most effective for you?
- Which channels are your best marketing channels?
- Is your messaging impactful?
- Is your messaging target susceptible to the messaging channel/messaging program?